There are plenty of e-commerce platforms available in the market to choose from. In selecting the right one for your business, you need to look for the below things before paying for it.
Effortless Setup Process
Look for a platform that is effortless to set up your store. Also, look at the different templates each platform offers. Templates are excellent, with it you do not need to design manually. It does all the work and gives your store a professional look.
3rd Party Integrations
Sometimes you might need extra features other than the inbuilt features of the e-commerce platform. So look for the platform that lets you integrate 3rd party software. Will it run smoothly with Facebook and Instagram? Will it work with CRM? For example, You want to integrate a designer tool into your store so that you can sell customized t-shirts. So make sure that the platform lets you integrate 3rd party tools.
SEO-Friendly Ecommerce Platform
Assume you have successfully created your e-commerce store. Now, how you can increase your online visibility and generate traffic to your store. Here SEO(Search Engine Optimization) comes to play. 64% of marketers believe that SEO is the key to online success.
SEO is the freeway to rank your website or store. It includes meta tags, keywords, meta keywords, description, meta description, and much more. This helps the browser to understand the content on your website or page. So search for the platform that allows you to do the SEO of your store.
Mobile-Friendly Platform
According to the research, 79% of smartphone users have made online purchases with mobile devices in the last 6 months. In the end, all things you are doing for the customer.
So make sure the e-commerce platform allows your shopper to access your website across all mobile devices. More the facility for your shopper, the more it will increase your sales.
Multiple Payment Options
Having an online store means you will have an audience worldwide. So how are you going to manage the payment transactions? Be sure your e-commerce platform lets you offer multiple payment options. Paypal, Stripe, Amazon Pay, and Apple Pay are a few examples of some of the popular payment gateways for e-commerce stores.
Technical Support
Sometimes you might face issues with your e-commerce platform. In this scenario, you might require support from a respected platform to solve your doubts and issues. So make sure your e-commerce platform offers support for your queries.
Analytics
How will you track the performance of your online store? The only way is through Analytics. So the e-commerce platform should offer detailed analytics of your store – like no. of sales, visitors to your store, abandoned cart, and much more. The number will let you know how the user interacts with your online store. Based on this data, you can implement a strategy for your store.
Price
After analyzing the features of the different platforms, it’s time to discuss the price. You can take a monthly subscription or yearly subscription at a discount. Also, check if any additional costs are applicable or not. But before paying, weigh the pros and cons of each platform, and stick to the budget so that you have the resources to grow.
