Web to print technologies are less feasible for the long run project, it can cost a good amount of money comparatively. Automating the ordering process of these products is less appealing to the printers, as the cost is too small as compared to the entire order process. However, the cost of the error that arose during the design phase can be disastrous, the print service providers are unwilling to allow their clients to submit orders in self-service mode to prevent the uncertain situation. The cost to redo the job is huge and it justifies having the team to directly deal with the customers to avoid the problems.
The W2P implementation is less suitable for the business like small print houses or print brokers as they are limited in their area. Such software uses digital systems that require sufficient maintenance which only large printing houses can do.