B2B stores operate differently as compared to how B2C works. But when you understand the buying pattern of your audience, you see an improved customer experience and finally sales.
Here are some crucial features you must have in your B2B e-commerce store to make the online business process easy, quick, and effortless.
Advanced Product Search
The advanced search feature helps your shopper to browse through your product easily. Your shopper can search through the product names, SKU – stock-keeping unit, product description, short description, price range, and brand.
Advanced search lets your shopper search for your product based on the above-mentioned options. Through this feature, your shopper can search for products easily.
Order Management
In B2B business, you might get bulk orders from your customers. So to maintain this you might be maintaining a paper-based offline system to manage the inventory. This feature should take note of each process right from getting the order to its delivery.
So, this feature will help you to be on the same page about the status of the order.
Custom Pricing
B2B doesn’t offer the same price and discount to each shopper. So you should have a wholesale pricing feature based on the number of products, location, and payment terms.
User Registration
Unlike other stores, you should have your customers registered on your online B2B store. Now your store has a feature based on your shoppers and their payments.
Your shopper has to register themselves on a B2B store because without that, he can’t view the bulk and discounted product. Also, customers can view the history of the orders and the status of the order.
Simple Checkout Process
57% of your shoppers will abandon the cart if they have to wait 3 seconds for a page to load. So B2B store owners should have a simple checkout process. But make sure your checkout process should include placed orders, tax exemption, payment method, and other basic details.
The advanced and simple checkout process of your B2B store will help you reducing cart abandonment and improve conversions.
