Site speed you can take it as the time taken by the website to load, whenever the user clicks on it. Every business wants to deliver an extraordinary experience to the user on their website. A website with good user experience and load time tends to attract more customers than one with does not.
Here’s the importance of site speed
Site Speed can improve SEO
Google will rank only those websites which provide some value through their content, along with the user-friendliness and site speed.
Site speed is a salient aspect to rank a website because a website with a good load time is an indication of good user experience. While a slow website will result in a poor quality experience.
If your website has a load time of 3-4 seconds or more then that it is considered as good. If the website is more than 3-4 seconds then it will be harmful to your website.
Shoppers are impatient
How do you feel if you land on a website that takes forever to load? If this kinda thing frustrates you then you are like most people.
Why would you wait on such a website which frustrates you, instead you would go to another website? Right.
The people searching for your product are the same. They don’t have the patience to wait around your website. If your website takes more time then the visitors will quickly jump off to another website. Results in loss of customers.
So if you don’t want to lose your customers then the site speed is very important.
Affects your Conversions
As we have discussed, the site speed has a direct effect on user-experience. User-experience can affect SEO, that is why site speed plays an important role.
Site speed is the dominant reason which can influence your conversion positively or negatively. If your site speed is bad then shoppers will jump off to another site which will affect your conversions.
Conclusion
A slow website will always lose the attention of buyers from your website, which makes them jump back to the search page and go to the competitor’s website. Make sure that your website loads quickly which will also help you scale your business.
