Choosing the right fabric is a must for your business. As there are many printing methods available, so not all the fabrics might not suit pillow printing. To select the proper fabric, you need to understand the psychology of your shopper. What quality they are looking for in a pillow from you.
Mainly your shopper considers the following things while choosing the cushion.
Fabric Durability
Your shoppers are going to check the durability of the fabric. Essential if they have an active lifestyle, kids, or pets at home. For example, cotton linen is durable and easy to wash. If kids and pets are not an issue, then fabric like velvet will flaunt a more stylish look. Not only does it add an elegant touch, but it’s also durable and lasts for decades.
Colors and Patterns
Cushions are perfect for experimenting with. Also, it should match the style and color of the existing color pallet of the room. The cushions with the right color can transform the personality of the room.
Different Texture of the Fabric.
Alongside color and pattern, texture also can add life to the room. And your shopper is also in search of an extra dimension of texture. For example, material like velvet offers a sophisticated touch to the couch. Similarly, cable knit fabric offers a cozy vibe. A blend of cotton linen offers a light texture and airy feel in the summer.
Size and Shape
Size and shape have a direct impact on the look of your room. Therefore your shoppers are more concerned about the pillow’s size and shape. Mixed shapes give an eclectic feel.
Above are the factors on which your shoppers are concerned more about. Choose the fabric that can resist pressure. Also, ensure the fabric is resistant to fading, or else its design will fade away. The next factor is offering a protective coating to make it waterproof. Also, the fibre should guard against the stain or odor-causing.
You should choose the fabric for the pillow by considering the needs of your shopper. If you have any queries feel free to contact us, we will be happy to help you out.
