Trust
Trust is the major factor that impacts the success of the C2C markets. As the consumer is at the center of this model, they need to have the assurance of dealing with a legit person. This is why C2C sites should include customer reviews and a money-back guarantee to encourage the deal.
Secured Payment
Payment methods can also impact your C2C business, as they need the security of the transactions. C2C business owners can take the help of payment gateways to transfer the money and security of data safely.
Social Media
Social media can positively impact the C2C business because it offers the opportunity to interact with each other in a casual environment. The buyer can connect directly to the seller or comment on the post to get the information. They can also follow business accounts on that platform to learn more about the business.
Quality Control
Another potential factor is quality control on consumers to consumer purchases. Buyers have to assure that whether the product is good or not.
Marketing Capabilities
Not all the time, C2C businesses have the access to the traditional modes of marketing for their business. This can seriously affect their business. However, with paid advertising and organic marketing, C2C businesses can find unique and cost-saving marketing methods to drive customers to their store.
