Supplier based marketplace is also known as supplier directory, where some suppliers forms a marketplace that creates and maintains efficient sales channels for many buyers. The providers are accessible by the name and service they offer. To gain success in such a marketplace loyalty and goodwill are crucial.
Cisco is a great example of the supplier-based B2B model. It was 1994 when Cisco launched its website. By 1998 they used to generate traffic of 1 million views per month. Cisco stated that launching its online application saved them $363 million per annum.
Supplier directory benefits the buyer by offering information about the product and supplier they may not be familiar with. Merchants can use such a marketplace to enhance their online visibility to potential buyers to get leads.
