B2C is the short form of the Business to Customer model. It refers to the process of selling products directly between the business and consumers, who are the end-users. You can say the companies selling directly to consumers can be referred to as B2C companies.
Understanding B2C business
B2C is one of the widely popular sales models due to the dot-com boom of the late 1990s. Mainly Mall shopping, eating in restaurants, and paying for movies come under the roof of the B2C model. However, the internet’s rise has shaped the e-commerce world. It means selling goods and services online.
At the time, we also saw the big bulls succeed in markets like Amazon, Flipkart, and much more.
Maintaining a relationship with your customer is core to the business’s success. Now we understand the overall concept of B2C business. Let’s discuss what the types of B2C models are.
Types of B2C Models
Direct Sellers
This is one of the common models in the B2C business, in which people buy goods from online retailers directly. This may include manufacturers, small businesses, or online departments that sell products from different manufacturers.
Amway and Avon products are some of the examples of direct sellers.
Online Intermediaries
Online intermediaries are the one that redirects the traffic from their site to the retail store. Such sites don’t own anything, the only thing is they are sending the traffic. The newly developed store advertises on their site and works as intermediaries.
Advertising Based Model
The site offers content for free, and comes under the advertising-based model. Though it costs a lot to deliver the free content, it will help them get traffic to their site. Once they have the huge traffic, they can convert it into an online intermediary. It’s a strategy used by many bloggers to display the ads in their stores.
Other Perspective: The companies can show their advertisements on high-traffic platforms, such as Facebook or Youtube. They can target an audience based on an internet search, content-viewed, and demography.
Community-Based B2C
Nowadays, many people are spending their time on social media. So you have a great market over such platforms. Such sites offer a free platform to develop their network. Businesses can use such platforms to directly target the required audience. Facebook, Instagram, and Linked In, are some of the popular examples of community-based B2C models.
Fee-Based Model
The platform that directly charges the customer to access the platform refers to as a fee-based model. In this case, the business charges against the content they deliver. Once the time limit is over, you must again pay the price for unlimited access.
Lynda, Netflix, and New York Times are the best examples of the fee-based model.
